Validation Process for Ipsative Assessments: United States Patent

Target Training International, in cooperation with BrainMaster and their Avatar software, have for the first time turned the soft science of personal assessment into a hard science by showing not just what people say is their self reported ipsative response, but validating their answers with corresponding brain activity. This unique approach exposes both qualitative and quantitative asymmetry of the prefrontal cortex activity, thus exposing the underlying approach-withdrawal motivational system of decision-making.

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