Apr 4, 2019
This in-depth study of 500 nonprofit marketing and fundraisers compares and contrasts executives, mid-management and practitioners by examining behaviors, motivators and acumen. This case study provides a template for other studies in other fields.
Apr 4, 2019
As more and more VAA’s start to collect and employ their own research findings, this paper may provide some guidance regarding layout and design for their studies.
Apr 4, 2019
Target Training International, in cooperation with BrainMaster and their Avatar software, have for the first time turned the soft science of personal assessment into a hard science by showing not just what people say is their self reported ipsative response, but validating their answers with corresponding brain activity. This unique approach exposes both qualitative and quantitative asymmetry of the prefrontal cortex activity, thus exposing the underlying approach-withdrawal motivational system of decision-making.
Apr 4, 2019
While peer-reviewed articles demonstrate academic rigor, no publication is more rigorous than the process of obtaining a patent. For those interested, here are copies of both our USA and Canadian published patents for our “Validation Process for Ipsative Assessments. At the time of this update, we still have a European patent review in process.