Apr 4, 2019
Target Training International, in cooperation with BrainMaster and their Avatar software, have for the first time turned the soft science of personal assessment into a hard science by showing not just what people say is their self reported ipsative response, but validating their answers with corresponding brain activity. This unique approach exposes both qualitative and quantitative asymmetry of the prefrontal cortex activity, thus exposing the underlying approach-withdrawal motivational system of decision-making.
Apr 4, 2019
While peer-reviewed articles demonstrate academic rigor, no publication is more rigorous than the process of obtaining a patent. For those interested, here are copies of both our USA and Canadian published patents for our “Validation Process for Ipsative Assessments. At the time of this update, we still have a European patent review in process.
Apr 3, 2019
The first step in creating a model of human activity is to publish a thought article that provides the background for future referencing. This article diagrams the decision-making pathways and has implications for overextension of several behavioral styles.
Apr 3, 2019
In this article, which is a summary version of “Toward an Operational Model …”, we describe a neuro-counseling-based model that can provide an objective and scientifically based understanding that will empower professional coaches, counselors and their clients.
Apr 3, 2019
This was one of the first articles written on our patented process that captures a person’s emotional response to a stimulus. It explains the patent and lays the groundwork that has led to our exploration of each of our self-reporting assessment sciences.
